Privacy Policy
This Privacy Policy explains how Metaphor Technology Solutions Pvt Ltd collects, uses, stores, shares, and protects personal data when you use the metaphor website, submit information through our forms, engage with our content, or communicate with us.
metaphor is a Revenue Architecture firm for growth-stage B2B SaaS companies. Our work involves business conversations, website interactions, diagnostic enquiries, proposal discussions, and client engagements. We treat privacy as part of operating discipline: data should be collected for a clear purpose, handled responsibly, and protected with reasonable safeguards.
By using this website or sharing information with metaphor, you agree to the practices described in this Privacy Policy.
Information we collect
We may collect information that you voluntarily provide to us when you submit a form, book a call, download a resource, respond to a communication, request a proposal, or engage with our services.
This may include:
- Name, company name, designation, and business role.
- Email address, phone number, and professional contact details.
- Company website, LinkedIn profile, and business context.
- Information shared through enquiry forms, lead forms, or calendar bookings.
- Messages, questions, comments, and communication history.
- Proposal, diagnostic, or engagement-related information shared by you.
- CRM, revenue, marketing, sales, or GTM data shared during an engagement.
- Website usage data, device information, browser type, and analytics signals.
We only ask for information that is relevant to understanding your enquiry, evaluating potential fit, delivering our services, improving our website, or managing a professional relationship.
How we use information
We use personal data and business information to respond to enquiries, evaluate client fit, provide services, improve communication, and operate metaphor responsibly.
We may use information to:
- Respond to website enquiries and service requests.
- Schedule discovery calls, diagnostic conversations, and follow-ups.
- Evaluate whether metaphor is the right fit for your revenue architecture needs.
- Prepare proposals, scopes of work, invoices, and engagement documents.
- Deliver Revenue Architecture, Growth Due Diligence, RevOps, demand, and deal acceleration services.
- Analyze GTM systems, revenue constraints, pipeline quality, attribution gaps, and operational signals.
- Send relevant updates, resources, insights, or business communications.
- Improve our website, content, services, reporting systems, and client experience.
- Comply with legal, tax, accounting, contractual, and business obligations.
We do not sell personal data. We do not use personal data for unrelated purposes without a reasonable business or legal basis.
Business and client data
During a potential or active engagement, clients may share business information that goes beyond basic personal data. This may include CRM exports, revenue reports, campaign data, sales pipeline information, customer segments, call notes, analytics dashboards, attribution reports, GTM documents, investor materials, or internal operating documents.
This information is used only for the relevant business purpose: diagnosis, proposal preparation, service delivery, reporting, analysis, implementation, or agreed advisory work.
Client business data remains the property of the client. metaphor does not claim ownership over client-provided materials.
AI-assisted workflows
metaphor may use AI tools and AI-assisted workflows to support research, pattern recognition, analysis, documentation, reporting, content structuring, and execution speed.
AI is used as infrastructure leverage, not as a replacement for human judgment. Human strategists remain responsible for interpretation, strategic direction, sequencing, recommendations, and client accountability.
Where client information is used in AI-assisted workflows, we apply reasonable safeguards and limit use to the agreed business purpose. Clients should not provide sensitive personal data, regulated data, or highly confidential information unless it is necessary for the engagement and appropriate safeguards have been agreed.
Cookies and website analytics
Our website may use cookies, tracking pixels, analytics scripts, or similar technologies to understand website usage, improve performance, measure content engagement, and support marketing operations.
These technologies may help us understand:
- Which pages are visited.
- How visitors move through the website.
- Which forms, buttons, or resources are used.
- What device, browser, or general location is used to access the website.
- Whether website content is useful to our intended audience.
- How to improve page structure, performance, and relevance.
You can manage or disable cookies through your browser settings. Some website features may not work as intended if cookies are disabled.
Third-party tools and service providers
We may use third-party tools and platforms to operate our website, manage communications, schedule calls, analyze website performance, store documents, process payments, manage CRM data, support AI-assisted workflows, and deliver client services.
These may include categories such as:
- Website hosting and content management platforms.
- Analytics, tracking, and performance measurement tools.
- CRM, email, marketing automation, and communication tools.
- Calendar scheduling and video meeting platforms.
- Cloud storage, document management, and collaboration platforms.
- Payment, invoicing, accounting, and tax compliance tools.
- AI tools used for research, analysis, documentation, and workflow support.
- Security, monitoring, backup, and operational infrastructure tools.
These third parties may process information only as needed to provide their services. Their use of information may be governed by their own terms, privacy policies, and security practices.
When we may share information
We do not sell personal data. We may share information only when it is necessary for business operations, service delivery, legal compliance, or protection of legitimate interests.
We may share information with:
- Internal team members, founders, employees, contractors, or advisors who need access for the relevant business purpose.
- Service providers who help us operate the website, systems, communications, payments, analytics, or delivery infrastructure.
- Professional advisors such as legal, accounting, tax, compliance, or audit partners.
- Government authorities, courts, regulators, or law enforcement where required by applicable law.
- Parties involved in a business transfer, restructuring, merger, acquisition, or similar corporate transaction.
- Clients, prospects, or partners where you have authorized the disclosure or where disclosure is necessary for the agreed engagement.
We aim to limit shared information to what is relevant and necessary for the specific purpose.
Data retention
We retain personal data and business information only for as long as reasonably necessary for the purpose for which it was collected, unless a longer retention period is required for legal, tax, accounting, contractual, dispute resolution, security, or legitimate business reasons.
Enquiry and communication data may be retained to manage future conversations, maintain business records, and avoid repeated context collection. Client engagement data may be retained for service continuity, documentation, reporting, legal compliance, and internal methodology improvement.
When information is no longer required, we may delete, anonymize, archive, or securely restrict access to it, depending on the nature of the data and applicable obligations.
Data security
We use reasonable technical, organizational, and operational safeguards to protect personal data and business information from unauthorized access, misuse, loss, alteration, or disclosure.
These safeguards may include:
- Restricted access to business and client information.
- Use of trusted third-party platforms and secure cloud systems.
- Password protection and access controls where applicable.
- Internal handling standards for confidential information.
- Reasonable safeguards for files, documents, and client materials.
- Review of access requirements during and after engagements.
No digital system is completely secure. While we take reasonable precautions, we cannot guarantee absolute security of information transmitted through the internet or stored on third-party platforms.
Your privacy rights
Depending on applicable law, you may have rights in relation to your personal data. These rights may include the ability to access, correct, update, withdraw consent, request deletion, or raise a grievance regarding the processing of your personal data.
You may request to:
- Access the personal data we hold about you.
- Correct inaccurate or incomplete personal data.
- Update your contact or business information.
- Withdraw consent where processing is based on consent.
- Request deletion of personal data where legally applicable.
- Opt out of non-essential marketing or business communications.
- Raise a concern about how your personal data is being handled.
- Ask for clarification on our privacy practices.
We may need to verify your identity before responding to certain requests. Some requests may be subject to legal, contractual, operational, or legitimate business limitations.
Children’s privacy
metaphor’s website and services are intended for business users, founders, operators, revenue leaders, investors, and professional audiences. They are not directed at children.
We do not knowingly collect personal data from children. If we become aware that a child has provided personal data without appropriate authorization, we will take reasonable steps to delete or restrict the information as required by applicable law.
International data transfers
Some tools, platforms, service providers, or cloud systems used by metaphor may store or process information outside India. This may happen when we use global software providers for hosting, analytics, communication, storage, CRM, AI-assisted workflows, or operational infrastructure.
Where information is transferred or processed outside India, we aim to use reasonable safeguards and trusted service providers. Such processing may also be subject to the terms, policies, and security practices of the relevant third-party platform.
Data breach handling
If we become aware of a personal data breach that affects information under our control, we will take reasonable steps to assess the issue, contain the risk, and take appropriate remedial action.
Where legally required, we may notify affected individuals, clients, regulators, or other relevant parties in accordance with applicable law and contractual obligations.
Marketing communications
We may send business communications, insights, resources, event invitations, proposal follow-ups, or service updates to people who have engaged with metaphor, submitted a form, requested information, or shown professional interest in our work.
You may opt out of non-essential marketing communications at any time. Even after opting out, we may still send transactional, legal, administrative, proposal-related, or service-related communications where necessary.
External links
Our website may include links to third-party websites, tools, publications, platforms, or resources. We are not responsible for the privacy practices, content, security, or policies of third-party websites.
When you access a third-party website or platform, your use will be governed by that third party’s own terms and privacy policy.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our website, services, tools, legal obligations, business practices, or data handling standards.
The updated version will be posted on this page. Continued use of the website after changes are published means you accept the updated Privacy Policy.
Privacy contact
For privacy-related questions, requests, corrections, consent withdrawal, or grievances, please contact:
Metaphor Technology Solutions Pvt Ltd
Email: [email protected]
Registered Office: Hyderabad, Telangana, India.
Website: www.metaphorindia.com
Copyright notice
© 2026 Metaphor Technology Solutions Pvt Ltd. All rights reserved.
metaphor, Revenue Architecture, Revenue Infrastructure, related frameworks, service language, website content, reports, templates, diagnostic models, and proprietary materials are the property of Metaphor Technology Solutions Pvt Ltd unless otherwise stated.
