ActiveCampaign
Scale Your Growth Engine
ActiveCampaign helps teams automate email, SMS, WhatsApp, and web journeys from one platform. Build campaigns, segment audiences, score leads, and connect marketing with CRM data to personalize outreach and improve revenue visibility across channels.
Turn customer journeys into measurable action
Need to know which email converted, what trigger moved a lead, or where a contact dropped off? ActiveCampaign connects automation, segmentation, tracking, and CRM context so teams can trace behavior clearly and optimize journeys with confidence.
- Email & SMS automation;
- Audience segmentation
- Landing pages
- CRM & lead scoring
- Attribution tracking
- Site/event tracking
Collaboration
Automate Journeys. Align Every Touchpoint.
ActiveCampaign keeps marketing, sales, and lifecycle teams aligned around one contact record. Build automations, manage campaigns, score leads, and trigger follow-ups across channels. Shared data and workflows help teams move faster without losing targeting precision or execution control.
Integrations
Extend Without Rebuilding Your Core Systems.
ActiveCampaign connects with 1,000+ apps and integrations, including CRM, ecommerce, analytics, and messaging tools. Use native connections or the API to sync data, trigger workflows, and keep your broader marketing stack connected without rebuilding core processes.
ActiveCampaign Pricing Options
Pricing provided by ActiveCampaign. Starts by contact tier. (Public plan rates)
Starter | Starts at $15/month
Built for smaller teams launching personalized campaigns. At 1,000 contacts, Starter begins at $15/month and includes email marketing, marketing automation, limited segmentation, standard CRM and ecommerce integrations, and 1 user. Best for getting automation running without heavy complexity.
Plus | Starts at $49/month
For growing teams that need stronger workflows and conversion tools. At 1,000 contacts, Plus starts at $49/month and adds unlimited automation actions, landing pages, site messages, AI-powered content, and sales automation features for more structured campaign execution.
Pro | Starts at $79/month
Designed for teams that need deeper orchestration and reporting. At 1,000 contacts, Pro starts at $79/month and adds predictive and conditional content, attribution and conversion tracking, predictive sending, advanced segmentation, and 3 users for higher-scale campaign optimization.
Enterprise | Starts at $145/month
For larger organizations with governance and scale needs. At 1,000 contacts, Enterprise starts at $145/month and adds premium segmentation, custom objects, premium CRM integrations, SSO, premium reporting, a dedicated account team, 5 users, and an uptime SLA.
Creating Success
ActiveCampaign Features
Automate beyond one-off email sends
ActiveCampaign helps teams move from static campaigns to behavior-based journeys. That means better timing, more relevant messaging, and less manual follow-up across the lifecycle.
Connect marketing execution to contact context
Because automation, CRM, scoring, and tracking work together, teams can personalize outreach using real engagement signals instead of broad assumptions or disconnected lists.
Scale campaigns without adding tool sprawl
With cross-channel orchestration and 1,000+ integrations, ActiveCampaign lets teams expand journeys, reporting, and workflows while keeping operations centralized and easier to manage.
FAQ
FAQs About ActiveCampaign
Want to see if ActiveCampaign fits your team? Browse FAQs to compare plans, pricing, and workflows.
ActiveCampaign is a marketing automation and CRM platform that helps businesses manage email campaigns, automate workflows, track customer interactions, and improve sales processes. It combines marketing, sales, and customer experience tools in one system.
ActiveCampaign is used for email marketing, lead nurturing, automation workflows, CRM management, and customer segmentation. Businesses use it to automate campaigns, personalize communication, score leads, and improve conversion rates across the customer journey.
ActiveCampaign pricing starts at around $29 per month for basic plans and increases based on contacts, features, and automation capabilities. Advanced plans with CRM, lead scoring, and deeper automation can cost significantly more depending on business needs.
